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Marketing Departments

Use feedback to refine your marketing campaigns

Empowering your Marketing department to deploy professional surveys quickly enables you to build feedback from prospects and customers into your marketing campaigns.

While Confirmit Professional allows regular survey designers to develop long-term feedback programs to monitor the effects of your marketing efforts, Confirmit Express provides a more tactical approach to complement this. Because of its ease of use, Confirmit Express enables any member of your marketing team to quickly design, deploy and act on the results of a survey no matter what the subject. There is no need to involve other departments to help develop the survey, which may create bottlenecks in the process. And by reporting on Confirmit Express projects on the same platform as your more strategic feedback programs, you avoid creating data silos which reduce the value of your data by limiting its use.

Your marketing department can use Confirmit Express for:

• Advertising Effectiveness
  Advertising Effectiveness Surveys are crucial to the modern marketplace as a tool for measuring and ensuring a company's Return On Investment (ROI) for all advertising spending. By implementing an advertising effectiveness survey solution, enterprises will enjoy Confirmit's ability to fully integrate with existing advertising or marketing applications, facilitating greater accuracy, speed, and detail in their surveys.



• Campaign Effectiveness
  Understanding the impact of your marketing campaigns quickly gives you the opportunity to make changes to increase their success. By empowering your marketing team to create ad-hoc surveys following a campaign launch, you can gather feedback which gives you immediate insight into how you can improve your campaign. Results can be shared with Confirmit Professional users to build into a broader view of your overall marketing programs—maximizing the benefits you gain from this data.



• Product Development
  Developing and improving your products is crucial to maintain a competitive edge and extend the product lifecycle. To ensure your product development program has maximum effect, you need to have a clear insight into what your customers want. Empowering your Marketing department to deploy surveys to test ideas for new features gives you this insight quickly and ensures you focus on the features which will secure your product’s success in the future.



• Market Sizing
  Throughout the lifecycle of a company, it is critical to determine the size of their markets and in turn estimate their market potential. You can obtain this business critical information through ongoing market survey and reporting activities. Confirmit’s real-time capability enables access to live data, providing your Marketing department with immediate feedback and reduced response time for more accurate assessments.



• Product Launch
  A key factor in a successful product launch is getting your messaging right. Confirmit Express provides the ideal tool to test your messaging on customers quickly, giving you feedback which can help you refine your marketing approach to a new product. Enabling your marketing and product launch teams to deploy surveys quickly, you increase your ability to respond and adapt, helping to maximize the success of your product launches and minimize the chance of costly mistakes.